A.
FOOD AND BEVERAGE IN BRAZIL
Brazil is the world?s largest
producer of sugarcane and coffee, and an important exporter of
rice, corn,
cocoa, cotton, soybeans, oranges, tobacco, forest products, and
other tropical fruits and nuts. The remaining 10% of the
agricultural economy involves livestock activities: mainly the
production of beef, poultry, pork, milk, and eggs. Brazil is a
net exporter of agricultural and food products, which account
for about 35% of the country?s exports.
Agriculture is Brazil?s biggest
business. It represents more than 40% of the country?s total
exports (i.e., US$25 billion). It
is the sector of the economy that employs the most workers,
occupying roughly half of the workforce. Brazilian agriculture
has enjoyed remarkable progress, especially where technology is
concerned. Yields, productivity and the quality of produce have
all risen dramatically over the past decade. The national
foodstuffs industry is one of the few sectors to sustain
consistent growth, largely impervious to the occasional ups and
downs that beset the Brazilian economy.
Half of Brazil is covered by
forests, with the largest rain forest in the world located in
the Amazon Basin. Recent migrations into the Amazon and
large-scale burning of forest areas have placed the
international spotlight on Brazil. The government has reduced
incentives for such activity and is beginning to implement an
ambitious environmental plan.
Source: US Department of Commerce
?Agribusiness is responsible for 37%
of jobs in Brazil, 46% of Brazilian exports, and 29% of Brazil?s
GDP.?
Brazilian agribusiness became increasingly competitive on the
global agribusiness stage by increasing investments in
technology, expanding the use of fertilizers, introducing new
plant varieties, and acquiring top-of-the-line agricultural
equipment. It is important to note that this ?revolution? was
spearheaded and led by the private sector. In fact, the
participation of public resources in the total rural credit
source H.E. Roberto Rodrigues Minister of Agriculture, Livestock and
Food Supply
Opportunities
Biotechnology
Brazil?s opportunities in the area
of biotechnology also merit attention. Several biotech labs have
sprung up around the nation, focusing on a variety of business
activities, including molecular biology, plant modification,
tissue cultures, the cloning of animals, genome therapy and
bio-information technology.
Computer technology has been a boon
for the sector, allowing it to economize, reduce risks, make
information readily available and optimize resources. Electronic
auctions facilitate marketing of produce while new software
designed for agriculture and livestock activities make for more
efficient rural administration, thereby increasing profits on
the farm. Meanwhile, research institutions constantly publicize
new cultivation and rearing techniques to improve produce and
herds.
Equipment
The
food and beverage industry has constantly invested in the acquisition of
modern equipment and technical development applied to
production. Some hot
opportunities for exporters are Slaughter and bottling
equipment. This process has increased as
several Latin American beverage
companies, including Brahma, Brazil's largest brewery obtain ISO 9002 certification
in an effort to ensure product quality. More and more Latin
American food and beverage companies will pursue certification
as superior product quality becomes a competitive advantage.
Some numbers
?
22%
of the world?s arable land
?
one
of the top five producers of fruit: 33 million tons a year.
?
1st
15.3 million tons of oranges produced annually
?
1st
sugar-cane (367 million tons),
?
1
st coffee (31.1 million sacks).
?
harvested
11 million tons of rice
?
40
million tons of maize
?
50
million tons of soybeans.
?
beef
(7.5+ million tons), poultry (8+ million tons) and pork (2.5+
million tons).
?
the
world?s largest commercial herds, with 172 million head of
cattle
?
fourth
largest consumer of beef (39.7 kilos per capita)
Brazil Imports
of Agricultural Inputs as Pesticides, Fertilizers and Machinery:
?
1994
US$ 700 MI
?
1999
US$ 1.2 BI
?
2004
US$ 1.5 BI
if you
need to know extra information about this marketing, please
access our paid market
reports area .
Sector Data
?
Food &
Beverage Industry revenue: US$ 54 BI
(Food US$ 47 BI / Beverage US$ 6 BI) 2003
?
Food & Beverage Industry / GNP: 10%
(2003)
?
Food
Industry Ranking:
1st Meat and related
2nd Coffee, tea and cereals
3rd oils and greases
4th Milk and dairy
5th Wheat and related
6th Sugar and related
7th Fruits, veggies and related
8th Diverse
9th Cocoa, chocolate and candies
10th Fish and seafood
?
40,000 companies
Product Opportunities
Wheat
Brazil relies on imports for the majority of its wheat
consumption. Brazil is one of the world?s largest wheat
importers. There are significant opportunities for Exporter's
wheat in Brazil, particularly from May through September
preceding the Brazilian harvest. Furthermore, importers and
millers have stated a willingness to pay a premium for US and
other exporter's wheat, given its superior quality. In 2002, US
wheat exports became the number one agricultural export item to
Brazil, with sales of nearly $96 million.
Consumption 10.2 million metric tons
Imports 6.5 million metric tons
source:SECEX
Fresh Fruit
Brazil has enormous growth potential, as noted when comparing
per capita fresh fruit consumption with that of more
economically developed countries. There are market segments to
be developed. Today, opportunities exist for imported cherries,
grapes, plums, kiwi, peaches and strawberries. Brazil ranks
among the major fruit producers. It is the top grower of
oranges, bananas and papayas, and is among the larger producers
of pineapple, mangoes and grapes.
Brazil has virtually no commercial
pear production. While Brazilian apple production continues to
increase, imports are ongoing. Argentina and Chile, the dominant
suppliers of pears and apples to Brazil, benefit from
preferential tariff treatment. European suppliers are also
active in the market. Consumer knowledge of US and European
product characteristics and quality, nevertheless, is expanding.
US and European production also benefits from having an opposite
harvest season from that of Argentina and Chile, allowing for a
marketing window
Rice
Due to tight rice supplies in Brazil and its neighbors, Brazil
will require imports from non-Mercosur sources to meet its rice
demand. The United States is likely to be the primary supplier
for non-Mercosul product, and importers will prefer paddy rice
to supply Brazilian mills.
2003 consumption: 7.9 million metric
tons
2003 Imports: 1 million metric tons
source:SECEX
Wine
Trade sources indicate that Brazilian wine consumption has grown
on average from 1.3 liters per capita to 3 liters in the last
decade. In the Southwest, Center-South and South regions, the
average rose to approximately 10 liters. Even though domestic
wine production has increased, it is not enough to supply the
expanded demand, which favors imported wine. Production is
concentrated in the southernmost part of the country, notably
the state of Rio Grande do Sul.
The sector is promising for imported
wines, and highly competitive. Concurrently, with time and
product choices
consumers learned more about wine quality and characteristics.
The main suppliers of imported wine are France, Italy,
Portugal, Chile and Argentina.
2003 Imports: 27 million liters
Average Price per liter US$ 2.50 (FOB)
source:SECEX
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D. PLAYERS
Sample of registers you find
in our Directory
of Importers, Distributors and Wholesalers
Poultry, Pork and Bovine
Equip. Distributors
> Greco M?uinas
Phone 55-11-2964033 FAX 55-11-2932371
Rua Ibicaba, 72 Sao Paulo, SP 03404-020
grecomaquinas@grecomaquinas.com.br
www.grecomaquinas.com.br
Poultry and Pork Producers /
Distributors
> Sadia S/A
Phone 55-11-36493471 Rodovia Campinas - Monte Mor, 45000 Km 45 -
Campinas, SP13064-180
gustavo.souza@sadia.com.br
www.sadia.com.br
Beverages Machinery
Erivero Representacoes
Phone 55-11-50965686 FAX 55-11-50961694
R. Dr. Silvino Canuto de Abreu, 73 - Sao Paulo, SP 04624-050
erivero@uol.com.br
http://www.erivero.com.br
Food Importers
All Food Imp. Exp. Ltda.
Phone 55-11-60990422 FAX 55-11-6099-0426 R. Mo?a, 1736 - Sao
Paulo, SP 03104-002
melo@allfood.com.br
http://www.allfood.com.br
Juices Distributors
Distribuirsul - Distribuidora de Bebidas Ltda Phone
55-11-56879673 FAX 55-11-55237093 Rua Cel. Luiz Barroso, 385 -
Sao Paulo, SP 04750-030
distribuirsul@uol.com.br
Large Distributors
Martins Com?cio e Distribui?o
Phone 55-34-32181588 Rua Jata? 1150 - Uberlandia, MG 38400-632
b2bmart@email.martins.com.br.
Food machinery
Caraca Comercial
Phone 55-11-69188668 FAX 55-11-61011096
R. Joao Carnevalli, 35 - Sao Paulo, SP 03345
caraca@caraca.com.br
www.caraca.com.br
E. ASSOCIATIONS
ABIFRA -
Associa?o Brasileira das Industrias de Oleos Essenciais
Produtos Quimicos Aromaticos (Brazilian Association of
Essential Oils and Chemicals Industry)
Phone / FAX 55-11-3812-4075
Av. Brig. Faria Lima, 1903 - cj. 72
http://www.abifra.org.br
abifra@uol.com.br
ABIOVE -
Associa?o Brasileira das Ind?trias de ?eos Vegetais
(Association of Vegetable Oils Industry)
Av. Vereador Jos?Diniz, 3707 - 7o andar - Cj. 73
04603-004
5536-9816 5536-0733
http://www.abiove.com.br
ASTN - Associa?o das Ind?trias Processadoras de Frutos Tropicais
(Brazilian Association of Tropical Fruits Industry)
R. Laranjeiras, 209A, Centro 49010-000 Aracaj? SE Tel: (55-79) 224-1304 Fax: (55-79) 214-1304/6994
astn@infonet.com.br
www.infonet.com.br/astn
AGRICULTURE, GENERAL
CNA - Confedera?o Nacional da Agricultura
(Brazilian National Confederation of Agriculture)
SBN Quadra 1 Bloco F- Edif?io Pal?io da Agricultura, 2/4? andares 70040-808 Bras?ia, DF Tel: (55-61) 424-1400 Fax: (55-61) 424-1490
cna@cna.org.br
www.cna.org.br
COPERSUCAR - Cooperativa de Produtores de Cana de A?car e ?cool do Estado de S? Paulo
(Brazilian Association of Sugar Cane and Alcohol Industry of Sao
Paulo)
Phone: 55-11- 66188166 Fax: 55-11-66188355 R. Borges de Figueiredo, 237 Sao
Paulo, SP 03110-010
presidencia@copersucar.com.br
www.copersucar.com.br
CONEPE - Conselho Nacional de Entidades de Pesca
(Brazilian National Council of Fishing Associations) SCN ? Quadra 02, Lote D, Torre A, sala 525 Liberty Mall, Asa Norte 70710-500 Brasilia, DF Tel: (55-61) 328-8147 Fax: (55-61) 328-8236
F. TRADE
FAIRS
Show Rural Coopavel 2005
Date: January, 31-04
Address: Cascavel - PR - Brasil
http://www.showrural.com.br
showrural@coopavel.com.br
Show Agricola 2005
Date: February,
25-27
Sector: Agribusiness
Address:
Palma
Sola, SC
showagricola@sementescrestani.com.br
http://www.sementescrestani.com.br
AGRIFOOD 2005
Date: March,
03-06
Sector: Agribusiness focused on food
Address: Rio de
Janeiro, RJ
http://www.camaraitaliana.com.br
feiras@camaraitaliana.com.br
FEICANA
2005
Date: March, 08-10
Sector: Sugar Cane and Alcohol Industry
Address: Ara?tuba, SP
http://www.feicana.com.br
feicana@terra.com.br Agrishow 2005
Date: April/2004
Sector: Agribusiness
Address: Ribeir? Preto, Brazil
agrishow@agrishow.com.br Agrishow
Comigo 2005
Date April, 05-09
Sector: Agribusiness
Address: Rio Verde, GO
http://www.comigo.com.br
agrishow@agrishow.com.br
Agrishow
Cerrado 2005
Date: April,
19-23
Sector: Agribusiness
Address: Rondon?olis, MT
fundacaomt@fundacaomt.com.br
http://www.agrishow.com.br
AVESUI 2005
Date:
May, 11-13
Sector: Poultry and Pork
Address: Florian?olis, SC
http://www.avesui.com.br
FEICORTE
Date: June, 14-18
Sector: Livestock
http://www.feicorte.com.br
Address: S?
Paulo, SP
Fispal Alimentos 2005
Date: June, 07 - 10
Sector: Products and services related to food
Address:
Anhembi, Sao Paulo, SP
http://www.fispal.com
Feira de Neg?ios e Tecnologias Rurais do Centro-Oeste (Agro
Centro Oeste 2005)
Date: June, 15-19
Sector: Abribusiness and technologies
Address: Goiania, GO AGROMIX 2005
June, 21-24
Sector: Agribusiness and technologies
Address:
Fiergs, Porto Alegre, RS
www.agromixfeira.com.br |
